Welcome to Michigan Energy Trade Ally

The Energy Optimization programs were created to assist Michigan businesses and residents in 13 participating utility territories in managing electricity use. We help connect these electric utility members and customers with local professionals who can help them select the best energy efficient products and equipment and make energy efficiency improvements.

Trade Allies are important contractors, manufacturers and retailers who partner with the Energy Optimization program and its member utilities to deliver energy efficiency products and expertise directly to Michigan residents and businesses.